The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Household Goods / Cleaning Products / Consumer Products
Award
Agency
Client
Title
Category
Annual ID
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Architecture / Architecture
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International Category: Consumer - Websites / Services
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra
Agency: MULLENLOWE SSP3 / Bogotá, D. C.
Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Target Open House
Agency: Local Projects / New York
Client: Target Category: Consumer - Immersive / Retail
Posters of Nakagawa Masashichi Shoten 300th anniversary
Agency: good design company / Tokyo
Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Experiential Advertising / Installations
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Other Branded Content / Custom Content
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Ariel - Share the Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Collateral / Collateral
The CMYK Campaign
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
The Kick-Bag Journey
Agency: CJ WORX / BANGKOK
Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
"THE" Products
Agency: good design company / Tokyo
Client: THE Category: Consumer - Package Design / Product Line
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble Category: Craft - Writing / Writing
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Collateral Design / Collateral Design
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Advertising / Advertising
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Ambient / Environmental / Ambient / Environmental
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Physical Product / Physical Product
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16001G
Award:
2016 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16034G
Award:
2016 UX / UI Gold Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16020G
Award:
2016 Public Relations Silver Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16009S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16001S
Award:
2016 Cross-Platform Silver Pencil
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16026S
Award:
2016 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
STABILO International
Title:
Stabilo True Colours
Category:
Consumer - Websites / Services
Annual ID:
IN16006S
Award:
2016 Design Bronze Pencil
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16009B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16019B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16003B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16027B
Award:
2016 Film Bronze Pencil
Agency:
Barton F. Graf / New York + Smith & Jones Films / London
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16016B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy films / Venice
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16017B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16002B
Award:
2016 Interactive Bronze Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16005B
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16185M
Award:
2016 Print & Outdoor Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16087M
Award:
2016 Print & Outdoor Merit Award
Agency:
MULLENLOWE SSP3 / Bogotá, D. C.
Client:
Colsubsidio Supermarkets
Title:
WILD MEALS / Zebra
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16095M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16103M
Award:
2016 Film Merit Award
Agency:
Barton F Graf / New York + Smith & Jones / London
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16141M
Award:
2016 Film Merit Award
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16121M
Award:
2016 Direct Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16097M
Award:
2016 Responsive Environments Merit Award
Agency:
Local Projects / New York
Client:
Target
Title:
Target Open House
Category:
Consumer - Immersive / Retail
Annual ID:
RE16013M
Award:
2016 Design Merit Award
Agency:
good design company / Tokyo
Client:
Nakagawa Masashichi Shoten
Title:
Posters of Nakagawa Masashichi Shoten 300th anniversary
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16244M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16086M
Award:
2016 Direct Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16066M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16092M
Award:
2016 Print & Outdoor Merit Award
Agency:
Alma DDB / Miami
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16107M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Cyan
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16112M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16113M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16042M
Award:
2016 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16076M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
PO16238M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share the Load
Category:
CSR - Collateral / Collateral
Annual ID:
PO16181M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
The CMYK Campaign
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16123M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16052M
Award:
2016 Social Media Merit Award
Agency:
Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client:
Reynolds
Title:
Endless Table
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Annual ID:
SM16054M
Award:
2016 Social Media Merit Award
Agency:
CJ WORX / BANGKOK
Client:
Samsonite (Thailand)
Title:
The Kick-Bag Journey
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16023M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16153M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16156M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16056M
Award:
2016 Design Merit Award
Agency:
good design company / Tokyo
Client:
THE
Title:
"THE" Products
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16161M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16146M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
PO16147M
Award:
2016 Film Merit Award
Agency:
Grey Germany / Duesseldorf + Grey / Duesseldorf
Client:
Procter & Gamble
Title:
Lenor "Odes to Clothes - Skirt"
Category:
Craft - Writing / Writing
Annual ID:
FI16256M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16218M
Award:
2016 Design Merit Award
Agency:
Deutsch / New York
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16163M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16108M
Award:
2016 Direct Merit Award
Agency:
360i / New York
Client:
Canon USA
Title:
Canon Photo Coach
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16073M
Award:
2016 Intellectual Property Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Physical Product / Physical Product
Annual ID:
IP16013M
